USING SOCIAL MEDIA OPTIMALLY FOR BUSINESS AND BRAND GROWTH

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USING SOCIAL MEDIA OPTIMALLY FOR BUSINESS AND BRAND GROWTH


Write down aims for your social media presence


Know those who are following you on social media


Commit to checking your social media often


build a clear voice for your brand


Have real relationships with your followers


Find the best time of the day to put up social media posts


Come up with a calendar for posting content on social media


Avoid trying to sell something everytime


Mix your content up – use words, images, and videos


Add social media links to your brands website


Host special contests on your social media


Capitalize on opportunities to go viral


Keep an eye on the latest “Trending Topics”


Experiment with social media advertising


Never lose sight of what you are trying to accomplish


Invest in advertising


Be distinct from your competition


Supporting other brands or people is a way of putting your own brand in the faces of the masses


Get your clients/customers to see you as the sole provider of a solution to their problem


Deliver your message in clear and concise language


Ensure you place reliable products and services that will give your brand credibility in the market place


Get your target audience to emotionally connect with your products and services


Convince your customers to be loyal to your brand


Build user loyalty into your business


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